Privacy
Last updated 9 November 2026
SocialBuddy is made by ScaleLanes. This page explains what we keep, why, who helps us process it, and how you can take it with you or have it erased.
What we keep
- Your account: your email and the ScaleLanes login you use.
- Your profiles: brand names, websites, locations, what you sell, audience, voice, colours and logos.
- What you make: chats, drafts, captions, images, carousels, Reel scripts, campaigns and planning dates.
- What you give us: photos you upload, facts you save to Knowledge, and preferences you ask us to remember.
- Usage: image credits used, basic logs, and the product metrics described below, so we can run the service and fix problems.
Product metrics
We keep counts of how SocialBuddy is used so we can see what people ask for most and fix what is not working. These are counters and fixed categories only: chat turns, which feature or screen was used, onboarding screen counts, a fixed category for what each chat turn asked about (such as a promotion, a how-to or account help), bucketed reply length and response time, drafts approved, images made and downloaded, credits used, an estimated AI cost from provider token counts, and a one-time 1-5 star rating if you choose to give one. Chat sessions are stored only as a one-way hash. We never keep your messages, captions, instructions, prompts, uploaded image contents, or the text of what you asked for in these metrics.
Metrics are visible only to SocialBuddy admins, are kept for up to 400 days, and are never sold or used to train AI models. The “attachment” view in the admin console is a set of proxy signals (active days, sessions, downloads), not a measure of how attached someone is. You can download your metrics with the rest of your data, and erasing your data erases them.
Why
Only to make your content, remember your brand, run your plan and keep the service working. We don't sell your data, show you ads, or use your content to train AI models.
Who helps us
- Google Cloud (Gemini on Vertex AI) writes text and makes images. Your request, the brand details it needs and any photos chosen for a post are sent for that one task. Google Search grounding is used only for a chat answer that needs current public information.
- Our database and file storage run on our own servers, on the same machine as SocialBuddy, using self-hosted Supabase. We use it to keep your account, brand data and files. The photos you add are sent to Google when you add them, so they can be read and classified, and again when they are used to make an image.
- When you connect your own AI app (such as Claude or ChatGPT), the client you chose receives the brand data, facts, preferences, drafts and images you ask it for. What that client does with them is covered by its own terms. You can disconnect it in the app's settings.
- Meta (Instagram) is used only when you turn on Instagram DMs in test mode. Meta receives the messages in that conversation and the delivery details needed to reply. SocialBuddy never publishes to Instagram or Facebook.
- typesafe.ai may classify a chat message to decide which saved facts it needs. It sees that message and a few recent ones.
What is public
Brand logos are public brand assets, stored under an unguessable content-hash address, because the app and your posts display them. Reference and library photos are private: they are stored privately and shown only to your account.
Posting
SocialBuddy never posts to your social accounts. You download your content and post it yourself.
Your choices
- Download all your work any time: Settings → Your data → Download all my work. Photos are included as links that open while you are signed in.
- Erase everything: Settings → Your data → Erase my data. The request is recorded; our team erases it within 7 days and confirms with you.
- Delete single drafts, Reels, chats, photos, facts and memories as you go. A single delete removes it from your workspace. Files that another piece of work still uses, and anything kept for the record, are removed on a full erase.
How long we keep it
While your account is open, so your work is there when you come back. After an erase, your content, photos, chats, saved facts and profiles are deleted. We keep a minimal account record (your email, account id, plan and that it was erased) so the same trial cannot be claimed again, and we remove your email from invite lists and grants.
Cookies and device storage
SocialBuddy keeps a small amount of data in your browser so you stay signed in and your place is kept.
| Name | Purpose | Lifetime | Essential |
|---|---|---|---|
| socialbuddy_v2_session | Keeps you signed in | 7 days | Yes |
| socialbuddy_v2_profile | Remembers the profile you opened | 7 days | Yes |
| sl_handoff_state | Protects the one-time sign-in from ScaleLanes | Until used | Yes |
| sb-hold | Holds your invite or referral code until you sign in | Until claimed or you sign out | Yes |
| sb-v2-prefs | Remembers your device preferences, such as calm motion | Until cleared | No |
| sb.sidebar | Remembers whether the sidebar is open | Until cleared | No |
| sb-v2-last-profile | Greets you with the last profile you opened | Until cleared | No |
| sb-v2-session:<profile> | Remembers the chat you had open | Until cleared | No |
| sb-v2-turn:<profile> | Recovers a chat turn if the page reloads | Until cleared | No |
| socialbuddy.whats-new.dismissed | Hides What's new until the next update | Until cleared | No |
| sb-onboarding-draft:<email>:<mode> | Keeps your setup answers while you finish | Until setup is finished or closed | No |
| sb-open-motifs (session) | Opens the motif studio after setup | Until the tab closes | No |
Questions: hello@scalelanes.com · ScaleLanes